Benchmarking is essential for any hotelier serious about growth. Comparing your results against 2025 hotel revenue benchmarks helps reveal where you’re winning, where you’re behind, and how to strengthen your pricing strategy.
The following data summarizes the latest industry insights from AHLA, STR/CoStar, CBRE, and OysterLink—the most trusted authorities in hospitality performance analysis.
Across the U.S., the hotel sector continues to show steady recovery and normalization in 2025.
These 2025 RevPAR benchmarks represent modest growth from 2024, driven by stable demand and disciplined rate strategies[^1]. Hotels that maintained pricing power rather than chasing volume are leading the pack in revenue growth.
Region
Occupancy (%)
ADR ($)
RevPAR ($)
Highlights
New England
64–68
170–210
109–130
Boston’s mix of corporate and leisure demand drives strong summer performance[2][3]
Mid-Atlantic
62–66
165–190
108–124
NYC remains a national leader with 84% occupancy and $314 ADR[4][1]
Southeast
64–67
150–185
100–125
Florida and the Carolinas benefit from group and leisure travel[2]
Midwest
59–64
130–160
80–108
Leisure travelers continue to fill the gap left by slower group business[5]
Southwest
60–65
140–170
89–112
Event-driven markets like Austin and Phoenix perform above expectations[6]
West
62–67
160–210
99–133
San Francisco and Los Angeles maintain top-tier ADR and RevPAR[6][1][2]
Across regions, average hotel occupancy 2025 trends show stability with moderate rate growth. Urban centers and destination markets continue to lead, while drive-to and regional properties maintain dependable performance.
Property Type
Occupancy (%)
ADR ($)
RevPAR ($)
Highlights
Lifestyle Hotels
65–72
190–280
124–202
Rate growth driven by design, loyalty programs, and strong brand appeal[1]
Luxury
Resorts
70–75
300–600
210–450
Leisure demand keeps resort performance above national averages[1]
Upscale Full-Service
67–72
180–225
120–155
Convention and corporate travel help sustain recovery[1]
Midscale
58–64
110–140
70–89
Drive-to travel supports occupancy, though ADR remains limited[5]
Economy
52–58
80–110
44–63
Rate compression and long-stay business shape performance[5]
Luxury and lifestyle hotels continue to outperform, fueled by travelers prioritizing quality and experience. Midscale and economy properties are under rate pressure as group and long-stay demand remains soft.
Benchmarks aren’t static—they’re tools for action.
With TakeUp, hoteliers gain the intelligence to act on this data in real time. Our platform combines AI-powered insights with human revenue expertise to help you optimize rates, understand guest price sensitivity, and increase topline performance.
The 2025 hotel occupancy benchmarks and RevPAR data show a market that rewards precision. Growth isn’t coming from luck—it’s coming from smarter, data-informed pricing decisions.
Hoteliers who continuously compare their performance to national and regional standards can better align strategy, adapt to changing conditions, and capture revenue opportunities ahead of competitors.
TakeUp helps you turn those insights into action, ensuring your property is priced to perform in any market.
1. What is the average hotel RevPAR in 2025?
The average U.S. hotel RevPAR in 2025 is $102.78, according to data from STR, AHLA, and CBRE[1][3][6]. This figure reflects steady growth from 2024, supported by consistent ADR gains and a nationwide occupancy rate of 63.4%.
2. What are the 2025 hotel occupancy benchmarks by region?
Regional occupancy varies from about 59% in the Midwest to nearly 68% in New England and the West. Major urban markets like New York City (84%) and Boston (68%) outperform national averages due to strong corporate and event demand[1][2][4].
3. Which hotel segments are performing best in 2025?
Luxury resorts and lifestyle hotels are leading performance this year. These segments average 70–75% occupancy and RevPAR between $210 and $450, driven by high ADRs and ongoing demand for experiential travel[1].
4. How should hoteliers use these benchmarks to improve performance?
Benchmarks help hotels understand where they stand in their market. Comparing your ADR, occupancy, and RevPAR against regional and class averages reveals pricing opportunities, demand gaps, and rate inefficiencies. Using a dynamic pricing platform like TakeUp allows hoteliers to act on those insights in real time.
5. How often should hotels review and update their benchmark comparisons?
At minimum, hotels should evaluate performance against industry benchmarks quarterly and regionally adjusted data monthly. Frequent review helps identify shifts in pace, demand, and rate competitiveness—allowing teams to make timely strategy adjustments[2][6].
Sources
[1]: AHLA 2025 State of the Industry Report – https://www.ahla.com/sites/default/files/25_SOTI.pdf
[2]: STR/CoStar National and Regional Data Releases – https://str.com/press-release/us-hotel-performance-may-2025
[3]: STR Market Trend Reports (Hotelogix, Cushman & Wakefield) – https://blog.hotelogix.com/adr-hotel-benchmark/
[4]: OysterLink U.S. Hospitality Industry Statistics, October 2025 – https://oysterlink.com/spotlight/us-hospitality-industry-statistics/
[5]: STR/CoStar Midwest and Drive Market Analysis – https://str.com/press-release/us-hotel-performance-june-2025
[6]: CBRE Global Hotel Outlook H2 2025 – https://www.cbre.com/insights/reports/h2-2025-global-hotel-outlook
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