Find answers to frequently asked questions about TakeUp’s AI-powered revenue management platform
TakeUp is a revenue optimization platform built specifically for independent hospitality properties—boutique hotels, inns, B&Bs, glamping sites, and more. We help operators set smarter prices using a combination of AI-driven demand forecasting and real-time oversight from experienced revenue managers. Our goal is to help you increase revenue and save time.
TakeUp was founded in 2020 by a team of hospitality veterans, data scientists, and product builders. Many of us have worked inside hotels—running revenue strategies, managing digital systems, and building tools for operators. We started TakeUp to solve a clear gap: most independent properties lacked access to modern, reliable revenue management tools. We’re proudly backed by 1848 Ventures, a forward-thinking partner that shares our belief in creating smarter, scalable solutions for SMBs.
Most traditional RMS products are complex, expensive, and built for large hotel chains. We built TakeUp specifically for independents—it’s easier to use, requires less setup, and includes access to a dedicated revenue strategist. Our system combines AI-driven rate testing with human oversight, so you get dynamic pricing that’s tailored to your property, not just a generic algorithm.
TakeUp is a venture-backed company founded in 2020 by 1848 Ventures, the innovation and venture arm of Westfield, one of the most respected insurance companies in the U.S. Our backing gives us long-term stability, deep operational support, and a shared commitment to helping small businesses—especially independent hospitality operators—grow and thrive.
Definitely! TakeUp loves small and unique properties because they are the ones that we orginally designed the solution for.
Our AI revenue management system seamlessly integrates with your property management system to optimize pricing in real-time. Using machine learning, TakeUp analyzes market trends, booking demand, and competitor pricing to ensure you never leave money on the table—or price too high and miss out on bookings.
TakeUp’s pricing revenue management system predicts booking demand by analyzing your property’s historical data, market trends, and even search behavior on booking engines. It knows when demand is rising or when price sensitivity is a factor, making smart, automatic adjustments in real-time, 24/7.
TakeUp connects with leading property management systems, including ThinkReservations, Innkeeper’s Advantage, Mews, StayNTouch, RMS and WebRezPro. We are in the process of integrating with Cloudbeds and Oracle Opera. And, we’re always adding new integrations, so let us know if your PMS isn’t listed!
TakeUp integrates with most major PMS platforms used by independent properties. If you’re not sure whether we support yours, we’ll gladly check compatibility and walk you through what setup would look like. No complicated IT work required.
Most properties are fully onboarded within 2 – 3 weeks. Once we integrate with your PMS, your dedicated revenue strategist will walk you through setup, align on your business goals, and ensure everything is optimized before we go live.
Onboarding includes full system setup, integration with your PMS, rate plan alignment, and a live kickoff with your assigned revenue strategist. We’ll also review your historical data, configure pricing strategies that fit your goals, and make sure you feel confident before going live.
upport doesn’t stop once you go live. Every partner gets a dedicated revenue strategist who’s available for ongoing guidance, strategy alignment, and performance check-ins. You’ll also get access to our Learning Management System (LMS), filled with short, easy-to-follow videos and resources to help you stay sharp, explore new features, and level up your revenue strategy anytime.
TakeUp continuously runs pricing tests in the background to identify optimal rates based on real guest behavior. You can guide this process by adjusting your pricing posture—deciding how aggressively or conservatively you want to push rates. If you want more control in the moment, tools like Rate Nudge let you make quick adjustments without overriding the strategy. It’s a balance of automation and operator input.
Yes. TakeUp is designed to let you shape the strategy upfront—by setting rate boundaries and risk tolerance—while the system handles daily rate changes automatically. If you want to step in at any point, the platform makes it easy to tweak, review, or collaborate with your revenue strategist.
We don’t believe in one-size-fits-all pricing. TakeUp learns from your booking patterns, seasonality, and guest behavior. During onboarding, we set up custom strategies that reflect your brand positioning, risk tolerance, and revenue goals. You can update those preferences anytime, and your strategist helps you fine-tune along the way.
Very. Every pricing recommendation comes with a clear explanation of what’s driving it—like shifts in demand, booking pace, or market compression. You’ll always have the “why” behind the numbers, so you can trust the system while staying informed.
If you are experiencing issues with the integration between TakeUp and your PMS, please contact [email protected].
If the rates TakeUp is publishing seem incorrect, please contact your Revenue strategist right away or email [email protected].
TakeUp Academy is our on-demand learning hub designed to help you get the most out of the platform. Whether you’re new to revenue management or looking to sharpen your strategy, the Academy offers bite-sized training videos, best practices, and real-world examples you can apply right away. It’s self-paced, easy to navigate, and built for busy hospitality operators who want to keep leveling up—on their schedule.
Break the ‘what if’ bubble. TakeUp’s AI precision and dedicated strategists are your revenue dream team, maximizing every booking opportunity.
