Most RMS Systems
Follow the Market. TakeUp Measures It.
TakeUp is powered by RateSense™ — technology that measures how guests actually respond to your rates and continuously sharpens pricing decisions.
RateSense™ is the intelligence layer inside TakeUp.
Goes beyond market demand
Most RMS platforms analyze market-wide demand trends, but RateSense™ measures how demand responds to rates at your specific property, helping teams move beyond generic market assumptions.
Built for your property’s price sensitivity
Most RMS platforms analyze market-wide demand trends, but RateSense™ measures how demand responds to rates at your specific property, helping teams move beyond generic market assumptions.
Turns real booking behavior into better pricing
Most RMS platforms analyze market-wide demand trends, but RateSense™ measures how demand responds to rates at your specific property, helping teams move beyond generic market assumptions.
Beyond Revenue Management
Most RMS platforms automate pricing.
TakeUp does something different.
TakeUp is powered by RateSense™ — our proprietary demand intelligence engine that measures how guests actually respond to price and adapts accordingly.
- Not assumption-basedpricing.
- Not competitor chasing.
- Not static logic.
- Measured response.
- Continuous learning.
- Smarter decisions every week.
Traditional RMS “AI” vs.
TakeUp Powered by RateSense™
TakeUp Powered by RateSense™
Calculates a rate and pushes it live
Calculates a rate and measures how the market responds while it's live
Adjusts pricing based on pre-set logic or rules
Refines pricing based on real booking acceleration or slowdown
Uses historical demand curves as the main guide
Builds property-specific price sensitivity using live market evidence
Follows competitor rate movements
Measures whether competitor price changes actually impact your demand
Prices at the property level and applies room-type deltas
Models each room type independently to understand true elasticity
Changes rates frequently but does not measure outcomes
Measures how each rate performs and uses results to improve future pricing
Tomorrow's pricing uses the same underlying logic as yesterday
Tomorrow's pricing improves by incorporating yesterday's performance results
How RateSense™
Makes TakeUP
Different
01
Real-Time Demand Visibility
See what’s changing across pace, occupancy, search behavior, and market conditions as demand develops.
02
Room-Level Precision
Price each room type based on its own demand pattern, not broad property-level assumptions.
03
Live Market Measurement
Understand how guests respond after a rate goes live, including where demand accelerates, softens, or hits resistance.
04
Smarter Pricing Over Time
Continuously refine pricing based on real booking behavior, so decisions get sharper week after week.
Competitors Follow Compsets.
TakeUp Measures Impact.
Other RMS Follow Compsets. TakeUp Measures Impact.
- Traditional RMS platforms anchor pricing to competitor moves.
- TakeUp treats competitor data as a signal, not an instruction.
- RateSense™ measures whether competitor changes actually affect your demand before acting.
- That means smarter pricing for your property, without blind rate matching.
AI Alone
Isn’t Enough
TakeUp combines RateSense™ with human oversight and your control.
Every property works with a dedicated revenue strategist who ensures:
- Alignment with your goals
- Oversight on high-stakes dates
- Clear explanations for every rate change
- Context the model can’t see
WHY IT MATTERS
Everyone has access to the same market data, but TakeUp goes further by measuring how your rates actually perform at your property and using that response to make pricing sharper over time.
That’s why properties see:
