TakeUp is Exhibiting
At AAHOACON 2026
Book a time to meet with us at the show
Or stop by and visit us at booth #2213. Test one of your existing rates and see how your current strategy is doing compared to TakeUp.
Revenue Management
Built For Independent Hotels
Smarter Pricing-Automatically
Our Al adjusts rates in real-time using market demand, competitor pricing, and guest behavior. So you maximize revenue on every booking while saving hours each week.
Expert Revenue Manager. Zero Payroll.
You’ll be paired with a dedicated revenue strategist -real human expertise to guide every pricing decision, without hiring a full-time manager.
Built for Independent Properties
We understand your property isn’t cookie-cutter and neither is our platform. Every price aligns with your specific property goals.
Your Pricing Superpower
Our AI does the heavy lifting—spotting trends, testing prices, and fine-tuning rates 24/7. But the real magic happens when it’s paired with a TakeUp revenue strategist. They bring the human expertise to ensure your pricing stays aligned with your goals.
Easy to Set up Easy to use
Results you can Measure
ROI Calculator
Adjust the inputs to get an estimate of your property’s untapped revenue potential with TakeUp.*
Discover your potential revenue impact from TakeUp
$59
-1.0X
*This calculator provides an estimate only. Actual results may vary based on your property, market conditions, and other factors.
TakeUP Solutions
01.
Independent Hotel Owners
You’re investing in long-term asset value—not software for software’s sake. TakeUp delivers measurable RevPAR lift across your portfolio, with pricing your GMs trust and ROI you can see.
03.
boutique hotels
You deliver a high-touch, unforgettable stay—your pricing should reflect that.
TakeUp combines real-time market data with your brand’s positioning to set smart, revenue-driving rates.
No more generic strategies. Just pricing that fits your hotel and fuels your growth.
04.
Revenue Managers
Revenue managers are the unsung heroes of every hotel’s success, juggling pricing strategies, market analysis, and revenue growth.
TakeUp is your trusted sidekick, enhancing your expertise and turning you into the hero of revenue growth.
02.
Glamping Retreats
Glamping properties don’t follow traditional hotel patterns—and we don’t treat them like they do.
TakeUp understands the unique seasonality and demand shifts that shape your business.
We tailor pricing to fit your rhythms, so you can maximize revenue without the guesswork.
Ready to TakeUp Your Revenue?
Break the ‘what if’ bubble. TakeUp’s AI precision and dedicated strategists are your revenue dream team, maximizing every booking opportunity.
Customer Testimonials
“Sometimes I’m surprised that we get bookings at the rate that it has put, but we do, so it knows better than me. Now I can just focus on the other parts of the business that I enjoy doing, or I’m good at.”
Sydney Rubin, Owner/Operator of Maitland Manor
Leading the Market: From Manual Management to Smart Revenue Strategy
“ When a reservation comes in at a rate I never would have dared to set myself, I just smile. The system knows better than I do.”
Jeremy Couture, Owner/Operator of Inn at Woodhaven
Finding the Sweet Spot: A New Innkeeper’s Journey With AI
answers to
popular questions
What is TakeUp and how does its AI-powered dynamic pricing work?
TakeUp is a revenue optimization platform built specifically for independent hotels—combining AI, human strategy, and your expertise to make smarter pricing decisions.
Here’s the difference: we don’t just “set rates.” We learn what your guests are actually willing to pay.
Our system continuously analyzes real-time demand signals—booking pace, search activity, events, competitor movement—and sets a price. Then it watches what happens next:
Do bookings accelerate?
Do they slow down?
Did we push too far—or not far enough?
That feedback loop is how TakeUp learns your property’s true price sensitivity over time.
And you’re never handing over control. You set guardrails, your dedicated revenue strategist adds context, and every pricing decision is grounded in your goals—not just the market.
I have a small or unique property. Can TakeUp assist me?
Short answer: Yes!
Most revenue management systems are designed for large hotel groups with rigid rules and standardized demand patterns. That doesn’t work for independent properties with personality, nuance, and local context.
TakeUp is different.
We’re built to adapt to:
Unique room types and rate structures
Non-linear demand patterns
Properties where brand, experience, and storytelling matter
Instead of forcing your property into a generic model, TakeUp learns how your guests behave—and prices accordingly.
And with a dedicated revenue strategist in your corner, you’re not figuring it out alone.
How does TakeUp decide when to adjust rates?
Which property management systems does TakeUp integrate with?
TakeUp connects with leading property management systems, including Oracle Opera, MEWS, Cloudbeds, Stayntouch, RMS, rezStream, RezNexus, ThinkReservations, Innkeeper’s Advantage, and WebRezPro. And, we’re always adding new integrations, so let us know if your PMS isn’t listed!
When will I start seeing a revenue boost?
Most properties notice an increase in revenue within 30 days of going live, with even stronger ROI within 60-120 days.
