Revolutionizing Revenue for Independent Hospitality Properties
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We're on a mission to help properties price courageously
From boutique hotels and bed & breakfasts to glamping retreats and small inns, we understand the unique challenges of managing rates, responding to market demand, and creating exceptional guest experiences—all while wearing many hats.
That’s why we built TakeUp: a revenue optimization platform designed specifically for the needs of independent property owners. Combining AI-driven insights with human expertise, our platform helps you make smarter, faster pricing decisions that adapt in real time to your market and demand.
Your Trusted Partner in Every Pricing Decision
We believe technology should amplify—not replace—your expertise. With TakeUp, you’ll always have a dedicated revenue strategist by your side, ensuring you have the guidance and support to unlock your property’s full potential. From uncovering price sensitivity and delivering dynamic pricing that adapts to market changes in real-time, we empower you to grow revenue confidently without adding complexity to your day.
Smarter Pricing Decisions, Backed by AI and Expertise
We were founded by a group of revenue management experts, data scientists, and digital product specialists who understand the unique needs of independent property owners.
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We're backed by industry-leading venture partners, ensuring lasting stability and giving you the confidence that we’re here to grow alongside you for the future.
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We partner with industry-leading technology and property management platforms to ensure a best-in-class customer experience.
Want to know what we're excited about?
