We’re not some faceless tech company. We’ve worked in hotels, built revenue strategies, and helped properties grow. We know the day-to-day challenges of running an independent hospitality property—and we’ve built TakeUp to actually help, not add more work.
We’re proud to be supported by one of the top venture partners in the space, 1848V. That means we’ve got staying power—and the resources to keep building for the long haul. We’re here to grow with you, not just sell you something and bounce.
Yes, our tech is awesome. But it’s the people behind it—and the people who use it—that make it special. Our AI makes things easier, faster, and more accurate, but you’re always in control. We believe in blending smart tools with human judgment to give you the best of both worlds.
We’re a team of hospitality folks, data scientists, and product nerds who believe you shouldn’t need a PhD to price your rooms right—or grow your business.
We’re growing quickly and looking for folks who want to roll up their sleeves, take ownership, and have a real impact. Whether you come from hospitality, tech, data, or something entirely different—we want your perspective.
TakeUp is a revenue optimization platform built specifically for independent hospitality properties—boutique hotels, inns, B&Bs, glamping sites, and more. We help operators set smarter prices using a combination of AI-driven demand forecasting and real-time oversight from experienced revenue managers. Our goal is to help you increase revenue and save time.
TakeUp was founded in 2020 by a team of hospitality veterans, data scientists, and product builders. Many of us have worked inside hotels—running revenue strategies, managing digital systems, and building tools for operators. We started TakeUp to solve a clear gap: most independent properties lacked access to modern, reliable revenue management tools. We’re proudly backed by 1848 Ventures, a forward-thinking partner that shares our belief in creating smarter, scalable solutions for SMBs.
Most traditional RMS products are complex, expensive, and built for large hotel chains. We built TakeUp specifically for independents—it’s easier to use, requires less setup, and includes access to a dedicated revenue strategist. Our system combines AI-driven rate testing with human oversight, so you get dynamic pricing that’s tailored to your property, not just a generic algorithm.
TakeUp is a venture-backed company founded in 2020 by 1848 Ventures, the innovation and venture arm of Westfield, one of the most respected insurance companies in the U.S. Our backing gives us long-term stability, deep operational support, and a shared commitment to helping small businesses—especially independent hospitality operators—grow and thrive.
Break the ‘what if’ bubble. TakeUp’s AI precision and dedicated strategists are your revenue dream team, maximizing every booking opportunity.
