TakeUp Takeaways

Finding the sweet spot: A new Innkeeper's journey with AI

Jeremy Couture and his partner Mark never imagined they’d end up owning a historic mansion in Kentucky’s bourbon country. Yet there they were in 2021, first-time innkeepers of the Inn at Woodhaven, a stunning 1853 Gothic Revival property with eight unique guest rooms. Beneath their excitement lay a common challenge for new hoteliers: how to price their rooms in a market they were still getting to know.

From guesswork to growth: A customer success story

Every innkeeper remembers their first pricing decision. After a successful career in television marketing, Sydney Rubin had traded brand strategy for the personal challenge of running a luxury B&B. The property was stunning, the guest experience meticulously crafted—but how much was it worth?

The Right (And Wrong) Metrics to Focus On at Your Property

These days, you have a number of tools at your fingertips to track the success of your property. It’s now easier to check in on the health of your hotel, inn, or B&B, but it’s also more time-consuming. Even worse, you run the risk of focusing on the wrong metrics and ignoring the areas where you can truly impact your profitability.

Optimize Your Property’s Pricing Strategies with Artificial Intelligence

Everywhere you look, everyone is talking about AI. From what I’ve seen, when data-driven decision making and human control are built into the rate optimization process, machine-learning models can give you a competitive edge and help grow your revenue. 

4 Rate Setting Traps to Avoid at Your Property

Rate setting traps are easy to fall into, so understanding their risks is of utmost importance. Innkeeping veteran Jim Leitch highlights four common rate strategies, and what to to watch out for.

AI and Hospitality: Myths, Truths, and Emerging Applications

AI is a paradigm-shifting technology that has a lot of hype and misunderstanding, but also immediate applications in hospitality - and the potential to both transform operations AND improve the guest experience.