TakeUp Takeaways

From Intuition to Intelligence: A Seasoned Hotelier's AI Revenue Journey

When Erin Gilchrist purchased her McMinnville, Oregon bed and breakfast, she brought with her decades of hospitality experience. Yet even with her extensive background, Erin found herself facing the same pricing dilemma that confronts independent property owners across the hospitality spectrum: how to optimize room rates without dedicating hours to manual adjustments and market analysis.

Beyond Intuition: Devonfield Inn's Journey to Data-Driven Revenue Optimization

Doug Bagnasco and Jim DeBlasi’s journey from corporate careers to innkeeping at the Devonfield Inn led them to rethink their approach to pricing. By partnering with TakeUp, they leveraged AI-driven pricing strategies to break through a revenue plateau, increasing their average daily rate by 15% while maintaining guest satisfaction and occupancy.

7 Things Every New Innkeeper Must Do When Starting a Bed & Breakfast

Starting a bed and breakfast is an exciting adventure, but success requires more than just cozy rooms and good coffee. By mastering these seven essentials, from Instagram-worthy decor to dynamic pricing with tools like TakeUp, new innkeepers can create an unforgettable guest experience while maximizing revenue.

Unlocking Hidden Value: Saratoga Arms' Revenue Transformation Journey

When Rachel Paley became GM of Saratoga Arms seven years ago, she took on more than managing a historic 30-room boutique hotel—she faced the challenge of manual rate management. This meticulously restored 1870s property in downtown Saratoga Springs required a pricing strategy as strong as its reputation.

Leading the Market: From Manual Management to Smart Revenue Strategy

When devastating floods hit Iowa’s Lake Okoboji region in June 2024, the Oakwood Inn faced over $28,000 in cancellations within 52 hours. But thanks to TakeUp’s AI-powered revenue management system, owner Bridget Johnson didn’t have to scramble to adjust rates—dynamic pricing automatically responded to market shifts.

Finding the sweet spot: A new Innkeeper's journey with AI

Jeremy Couture and his partner Mark never imagined they’d end up owning a historic mansion in Kentucky’s bourbon country. Yet there they were in 2021, first-time innkeepers of the Inn at Woodhaven, a stunning 1853 Gothic Revival property with eight unique guest rooms. Beneath their excitement lay a common challenge for new hoteliers: how to price their rooms in a market they were still getting to know.