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Frequently Asked Questions

Who is TakeUp, and how does its AI-powered dynamic pricing work?

TakeUp is a hotel revenue management software designed for independent hotels, inns, and B&Bs. Our AI revenue management system seamlessly integrates with your property management system to optimize pricing in real-time. Using machine learning, TakeUp analyzes market trends, booking demand, and competitor pricing to ensure you never leave money on the table—or price too high and miss out on bookings.

I have a small or unique property. Can TakeUp assist me?

Definitely! TakeUp loves small and unique properties because they are the ones that we designed the solution for.

How does TakeUp decide when to adjust rates?

TakeUp’s pricing revenue management system predicts booking demand by analyzing your property's historical data, market trends, and even search behavior on booking engines. It knows when demand is rising or when price sensitivity is a factor, making smart, automatic adjustments in real-time, 24/7.

Why is TakeUp better than traditional yield management?

Traditional yield management relies on guesswork—adjusting rates based on occupancy trends or past performance. TakeUp takes hotel pricing strategies further, using real-time data and predictive algorithms to make dynamic adjustments daily. That means no more guessing—just smarter, data-backed decisions that drive revenue.

How can I tell if TakeUp is working for my property?

The TakeUp dashboard shows real-time insights into your revenue growth, ADR, RevPAR, and other key performance metrics—so you can see the impact firsthand.

Which property management systems does TakeUp integrate with?

TakeUp connects with leading property management systems, including ThinkReservations, Innkeeper’s Advantage, Mews, StayNTouch, RMS and WebRezPro. We are in the process of integrating with Cloudbeds and Oracle Opera. And, we’re always adding new integrations, so let us know if your PMS isn’t listed!

How does TakeUp’s AI get smarter over time?

Our AI pricing model doesn’t just analyze data—it learns from it. With every pricing adjustment, TakeUp refines its dynamic pricing, ensuring even more precise rate optimization over time.

When will I start seeing a revenue boost?

Most properties notice an increase in revenue within 30 days of going live, with even stronger ROI within 60-120 days.

How much control do I have over pricing?

Plenty! You can adjust base rates, override recommendations, or set pricing guardrails to ensure rates stay within your comfort zone—all while still benefiting from dynamic pricing and AI driven optimizations.

What kind of support does TakeUp provide?

With TakeUp, you’re never on your own. Every property gets a dedicated revenue strategist expert who monitors your rates and offers tailored recommendations. You’ll also receive onboarding, training, and ongoing strategy calls—all included in your subscription.

How long does it take to get started?

Most properties go live within 3-4 weeks of signing up. Our onboarding process includes data analysis, strategy sessions, and personalized training to ensure a smooth transition.

How much does TakeUp cost?

Pricing is tailored to your property’s revenue and ADR. We’ll provide a custom proposal and ROI analysis before you sign up, so you’ll know exactly what to expect.

Still have questions?

Can’t find the answer you’re looking for? Please chat to our friendly team.

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