Unlock up to 30%
More Revenue
Automated hotel pricing without the black box
AI-powered pricing decisions with human oversight—built for hotel portfolios that need speed, scale, and control.
See what better pricing decisions look like
Tell us a bit about your property or portfolio and we’ll show you how TakeUp can improve pricing outcomes—without adding complexity
Automated pricing decisions, without losing control
Manual pricing doesn’t scale. Traditional RMS automate old yield rules. Many AI tools automate blindly. All three create risk. TakeUp automates pricing decisions while keeping strategy, visibility, and control with your team.
Learns Demand, Not Rules
Most RMS rely on fixed yield rules or seasonal curves. TakeUp continuously learns price sensitivity from real booking behavior and adapts as demand changes.
Automates decisions, not strategy
The system handles daily pricing decisions at scale. Your team sets goals, guardrails, and direction so pricing stays aligned with your business, not just the market.
Explains Every Rate Change
No black box. No mystery moves. Every pricing decision comes with clear reasoning your team can understand, review, and trust.
Human Oversight Is Built In
Automation doesn’t mean giving up control. A dedicated revenue strategist reviews performance, adds context, and ensures stability across high-stakes dates.
Advanced pricing
without enterprise complexity
Direct PMS and channel integrations keep rates aligned across distribution and reduce parity issues and manual cleanup.
Results you can Measure
what makes us different
Smarter Pricing Intelligence
Faster response to demand shifts
Fewer underpriced & overpriced nights
Clear reasoning behind every pricing decision
Less daily pricing work
Stronger forecasting signals for leadership
Up to 30% revenue lift
ROI Calculator
Adjust the inputs to get an estimate of your property’s untapped revenue potential with TakeUp.*
Discover your potential revenue impact from TakeUp
$59
-1.0X
*This calculator provides an estimate only. Actual results may vary based on your property, market conditions, and other factors.
Customer Testimonials
"TakeUp has showed us rates that we never in our wildest dreams thought we could get."
Rachel Paley, General Manager of Saratoga Arms Hotel
Unlocking Hidden Value: Saratoga Arms’ Revenue Transformation Journey
“We probably would not have attempted some of these rates. It certainly gives me some more confidence in the product that I’m offering because people are willing to pay these rates.”
Ernie Slatinsky, Co-Owner of Hotel Giles
Answering the Call: How TakeUp Became the Right Fit for Hotel Giles
Ready to TakeUp Your Revenue?
Break the ‘what if’ bubble. TakeUp’s AI precision and dedicated strategists are your revenue dream team, maximizing the price for every booking.
