Table of Contents
Nicole Casino built a hospitality brand generating 3-4 daily booking inquiries without paid marketing by documenting her three-year journey from RV glamping influencer to island resort owner on social media.
Her Black Pearl Cove property in Georgia challenges industry norms with 1pm Friday check-ins and optional 8pm Sunday checkouts, addressing the fundamental flaw that most vacationers spend more on transportation than accommodations.
After discovering glamping operators were replacing moldy canvas four times yearly while maintaining full occupancy at premium prices, Nicole spent four years at glamping conventions researching structures that could deliver Ritz Carlton-level experiences in nature without the maintenance burden.
Topics discussed:
- Canvas tent replacement four times yearly revealing unit economics
- Living two weeks in each unit before opening methodology
- Social media documentation driving 3-4 daily booking inquiries pre-launch
- 1pm check-in, 8pm Sunday checkout solving weekend compression
- Private plane charter integration for family reunion market
- Virtual butler and treasure hunt platform launching 2027
- Unplug challenge charging $25 for early phone retrieval
- Five forward, three back operational acceptance philosophy
Get the 2025 Industry Report
Read what independent operators are doing with pricing, AI, and marketing—plus what’s holding them back. Your must-read playbook for staying competitive.
Subscribe for news
Get the tea with our monthly newsletter InnSider Stories
