Smarter Pricing For More Revenue
TakeUp’s Revenue Management Platform increases revenue by up to 30% with real-time dynamic room pricing.
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Curious how TakeUp can work for your property?
Your Pricing Sidekick
Every hero needs a unique advantage, and for revenue managers, that’s understanding price sensitivity. TakeUp’s AI-powered platform analyzes how guests respond to pricing changes and adapts to that price sensitivity dynamically.
How TakeUp Works
With our AI-powered dynamic pricing, we don’t just chase the highest rates or the fullest calendar—we strike the right balance between price and occupancy to help you earn the most revenue possible.

Learns what demand is willing to pay
Our AI runs thousands of tiny experiments every day (way more than any person ever could) to learn how demand reacts to different prices.
Completes the feedback loop
The moment it sees what’s working, it adjusts prices in real time so your rates are always in sync with the market.
Repeat, Repeat, Repeat
The AI never stops. It’s constantly testing, learning, and adapting every moment of every day so you’re making the most of high demand and avoiding overpricing when guests are more price-conscious.
Easy to Set up Easy to use
Our platform connects directly to your existing PMS–no tech skills, no headaches, just instant revenue optimization.



Results you can Measure
ROI Calculator
Adjust the inputs to get an estimate of your property’s untapped revenue potential with TakeUp.*
Discover your potential revenue impact from TakeUp
$59
-1.0X
*This calculator provides an estimate only. Actual results may vary based on your property, market conditions, and other factors.
Take the guesswork
out of setting room rates

All Signal. No Noise.
Our platform gives you clear, actionable data without the noise of bloated dashboards or unnecessary features.

Built for Independent Properties
We understand your property isn’t cookie-cutter. Neither is our platform. Every price aligns with your goals, your style, and your guests.

Smarter Pricing-Automatically
Our Al adjusts rates in real-time using market demand, competitor pricing, and guest behavior. So you maximize revenue on every booking while saving hours each week.
Customer Testimonials
“Sometimes I’m surprised that we get bookings at the rate that it has put, but we do, so it knows better than me. Now I can just focus on the other parts of the business that I enjoy doing, or I’m good at.”
Sydney Rubin, Owner/Operator of Maitland Manor
Leading the Market: From Manual Management to Smart Revenue Strategy
“When a reservation comes in at a rate I never would have dared to set myself, I just smile. The system knows better than I do.”
Jeremy Couture, Owner/Operator of Inn at Woodhaven
Finding the Sweet Spot: A New Innkeeper’s Journey With AI
Ready to TakeUp Your Revenue?
Break the ‘what if’ bubble. TakeUp’s AI precision and dedicated strategists are your revenue dream team, maximizing every booking opportunity.