FAQ | TakeUp Revenue Management for Hotels

Question 1

What is TakeUp?

Accepted Answer

TakeUp is a revenue optimization platform built specifically for independent hospitality properties—boutique hotels, inns, B&Bs, glamping sites, and more. We help operators set smarter prices using a combination of AI-driven demand forecasting and real-time oversight from experienced revenue managers. Our goal is to help you increase revenue and save time.

Question 2

Who founded TakeUp?

Accepted Answer

TakeUp was founded in 2020 by a team of hospitality veterans, data scientists, and product builders. Many of us have worked inside hotels—running revenue strategies, managing digital systems, and building tools for operators. We started TakeUp to solve a clear gap: most independent properties lacked access to modern, reliable revenue management tools. We’re proudly backed by 1848 Ventures, a forward-thinking partner that shares our belief in creating smarter, scalable solutions for SMBs.

Question 3

How is TakeUp different from other traditional Revenue Management Systems (RMS)?

Accepted Answer

Most traditional RMS products are complex, expensive, and built for large hotel chains. We built TakeUp specifically for independents—it’s easier to use, requires less setup, and includes access to a dedicated revenue strategist. Our system combines AI‑driven rate testing with human oversight, so you get dynamic pricing that’s tailored to your property, not just a generic algorithm.

Question 4

Who owns TakeUp?

Accepted Answer

TakeUp is a venture-backed company founded in 2020 by 1848 Ventures, the innovation and venture arm of Westfield, one of the most respected insurance companies in the U.S. Our backing gives us long-term stability, deep operational support, and a shared commitment to helping small businesses—especially independent hospitality operators—grow and thrive.

Question 5

I have a small or unique property. Can TakeUp work for me?

Accepted Answer

Definitely! TakeUp loves small and unique properties because they are the ones that we originally designed the solution for.

Question 6

How does AI-powered pricing work?

Accepted Answer

Our AI revenue management system seamlessly integrates with your property management system to optimize pricing in real-time. Using machine learning, TakeUp analyzes market trends, booking demand, and competitor pricing to ensure you never leave money on the table—or price too high and miss out on bookings.

Question 7

How does TakeUp decide when to adjust rates?

Accepted Answer

TakeUp’s pricing revenue management system predicts booking demand by analyzing your property’s historical data, market trends, and even search behavior on booking engines. It knows when demand is rising or when price sensitivity is a factor, making smart, automatic adjustments in real-time, 24/7.

Question 8

Which property management systems does TakeUp integrate with?

Accepted Answer

TakeUp connects with leading property management systems, including ThinkReservations, Innkeeper’s Advantage, Mews, StayNTouch, RMS and WebRezPro. We are in the process of integrating with Cloudbeds and Oracle Opera. And, we’re always adding new integrations, so let us know if your PMS isn’t listed!

Question 9

How much control do I have over pricing?

Accepted Answer

Plenty! You can adjust base rates, override recommendations, or set pricing guardrails to ensure rates stay within your comfort zone—all while still benefiting from dynamic pricing and AI driven optimizations.

Question 10

How can I tell if TakeUp is working for my property?

Accepted Answer

The TakeUp dashboard shows real-time insights into your revenue growth, ADR, RevPAR, and other key performance metrics—so you can see the impact firsthand.

Question 11

How does TakeUp’s AI get smarter over time?

Accepted Answer

Our AI pricing model doesn’t just analyze data—it learns from it. With every pricing adjustment, TakeUp refines its dynamic pricing, ensuring even more precise rate optimization over time.

Question 12

When will I start seeing a revenue boost?

Accepted Answer

Most properties notice an increase in revenue within 30 days of going live, with even stronger ROI within 60-120 days.

Question 13

What kind of support does TakeUp provide?

Accepted Answer

With TakeUp, you’re never on your own. Every property gets a dedicated revenue strategist expert who monitors your rates and offers tailored recommendations. You’ll also receive onboarding, training, and ongoing strategy calls—all included in your subscription.

Question 14

How long does it take to get started?

Accepted Answer

Most properties go live within 2-3 weeks of signing up. Our onboarding process includes data analysis, strategy sessions, and personalized training to ensure a smooth transition.

Question 15

How much does TakeUp cost?

Accepted Answer

Pricing is tailored to your property’s revenue and ADR. We’ll provide a custom proposal and ROI analysis before you sign up, so you’ll know exactly what to expect.

Question 16

Do you integrate with my property management system (PMS)?

Accepted Answer

TakeUp integrates with most major PMS platforms used by independent properties. If you’re not sure whether we support yours, we’ll gladly check compatibility and walk you through what setup would look like. No complicated IT work required.

Question 17

What does onboarding include?

Accepted Answer

Onboarding includes full system setup, integration with your PMS, rate plan alignment, and a live kickoff with your assigned revenue strategist. We’ll also review your historical data, configure pricing strategies that fit your goals, and make sure you feel confident before going live.

Question 18

What kind of support and training does TakeUp offer after onboarding?

Accepted Answer

Support doesn’t stop once you go live. Every partner gets a dedicated revenue strategist who’s available for ongoing guidance, strategy alignment, and performance check-ins. You’ll also get access to our Learning Management System (LMS), filled with short, easy-to-follow videos and resources to help you stay sharp, explore new features, and level up your revenue strategy anytime.

Question 19

How does TakeUp allow me to be involved in testing rates?

Accepted Answer

TakeUp continuously runs pricing tests in the background to identify optimal rates based on real guest behavior. You can guide this process by adjusting your pricing posture—deciding how aggressively or conservatively you want to push rates. If you want more control in the moment, tools like Rate Nudge let you make quick adjustments without overriding the strategy. It’s a balance of automation and operator input.

Question 20

Can I influence the pricing strategy without managing it day to day?

Accepted Answer

Yes. TakeUp is designed to let you shape the strategy upfront—by setting rate boundaries and risk tolerance—while the system handles daily rate changes automatically. If you want to step in at any point, the platform makes it easy to tweak, review, or collaborate with your revenue strategist.

Question 21

How does TakeUp adapt to my specific property and goals?

Accepted Answer

We don’t believe in one-size-fits-all pricing. TakeUp learns from your booking patterns, seasonality, and guest behavior. During onboarding, we set up custom strategies that reflect your brand positioning, risk tolerance, and revenue goals. You can update those preferences anytime, and your strategist helps you fine‑tune along the way.

Question 22

How transparent is the pricing logic?

Accepted Answer

Very. Every pricing recommendation comes with a clear explanation of what’s driving it—like shifts in demand, booking pace, or market compression. You’ll always have the “why” behind the numbers, so you can trust the system while staying informed.

Question 23

Who can I contact if I'm having trouble with my PMS integration?

Accepted Answer

If you are experiencing issues with the integration between TakeUp and your PMS, please contact support@takeup.ai.

Question 24

What do I do if my rates seem incorrect?

Accepted Answer

If the rates TakeUp is publishing seem incorrect, please contact your Revenue strategist right away or email support@takeup.ai.

Question 25

What is TakeUp academy?

Accepted Answer

TakeUp Academy is our on-demand learning hub designed to help you get the most out of the platform. Whether you’re new to revenue management or looking to sharpen your strategy, the Academy offers bite-sized training videos, best practices, and real-world examples you can apply right away. It’s self-paced, easy to navigate, and built for busy hospitality operators who want to keep leveling up—on their schedule.

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