Built For Boutiques. Not For Chains.
Brand-Aligned Pricing
Your brand is intentional, and your pricing should be too. TakeUp delivers explainable rate decisions backed by real demand signals, and guardrails that ensure the system follows your strategy.
Set strategic guardrails that reflect your positioning
Push rate confidently on high-value demand
Protect premium perception across the calendar
Avoid race-to-the-bottom comp wars
Automation Without Losing Control
- Full visibility into every rate move
- Easy overrides when needed
- Strategy aligned to ADR, occupancy, or GOP priorities
- AI that supports your judgment — not replaces it
A Dedicated Revenue Strategist
- Weekly performance reviews
- Sanity-checking rates daily, keeping pricing aligned as conditions change.
- Alignment with ownership goals
- Support for GM collaboration and buy-in
Easy to Set up Easy to use
Our platform connects directly to your existing PMS–no tech skills, no headaches, just instant revenue optimization.
Results you can Measure
Customer Testimonials
"TakeUp has showed us rates that we never in our wildest dreams thought we could get."
Rachel Paley, General Manager of Saratoga Arms Hotel
Unlocking Hidden Value: Saratoga Arms’ Revenue Transformation Journey
“We probably would not have attempted some of these rates. It certainly gives me some more confidence in the product that I’m offering because people are willing to pay these rates.”
Ernie Slatinsky, Co-Owner of Hotel Giles
Answering the Call: How TakeUp Became the Right Fit for Hotel Giles
Ready to TakeUp Your Revenue?
Break the ‘what if’ bubble. TakeUp’s AI precision and dedicated strategists are your revenue dream team, maximizing every booking opportunity.
GET A RATE CONFIDENCE CHECK
Second guessing your current pricing strategy? Use our Test My Rate tool to get a clear read on whether you’re priced too high, too low, or about right, based on real demand signals and market context.
our integration partners
TakeUp integrates seamlessly with leading property management systems, so getting started is simple. Don’t see your PMS listed? No problem—just reach out and we’ll be happy to chat.
answers to popular questions
How is TakeUp different from traditional yield management?
Most legacy RMS platforms—and many rules-based pricing tools—depend on static assumptions, pre-set formulas, and a lot of manual input. They often miss the nuances of real-time demand and guest behavior. TakeUp takes a smarter approach: our system continuously tests rates, adapts to changing market conditions, and learns what actually works for your property. And unlike those other systems, we don’t leave you on your own—our revenue strategists work with you to make sure the pricing strategy aligns with your goals
What types of properties is TakeUp best for?
TakeUp works best for independently owned hotels, inns, B&Bs, and glamping retreats with between 4 –200 rooms. We’re designed to support operators without a full-time revenue manager who still want to stay competitive in a changing market.
Will I still be in control of pricing decisions?
Yes. You can be as hands-on or hands-off as you like. Some partners want full visibility and input into pricing—others prefer to delegate. Either way, we’ll align with your goals and make sure the strategy reflects your property’s identity and business needs.
Do I need to be tech-savvy to use TakeUp?
Not at all. TakeUp is built to be intuitive and easy to understand. You’ll have full access to the platform if you want to explore, but you don’t need to manage it day-to-day. You’ll also have a revenue strategist who supports you every step of the way.
How long does it take to get started?
Setup is quick and easy. Once we integrate with your PMS (which usually takes just a couple of days), your revenue strategist will help you get up and running with a pricing strategy tailored to your property and market.
