WESTFIELD CENTER, OH  — JULY 223, 2025 — TakeUp, the AI-powered revenue management platform purpose-built for independent hospitality properties, today announced a new integration with RMS, a leading provider of all-in-one property management software. This integration allows RMS’ 7,000+ global customers to activate TakeUp’s dynamic pricing platform directly through the integration with their PMS—no technical expertise or complicated setup required. The result: faster, smarter rate decisions that drive revenue without adding to operators’ workloads.

While many tech partnerships promise simplicity, this collaboration goes a step further, solving a real operational challenge by combining intelligent automation with expert human oversight. For independent hospitality teams stretched thin, the integration delivers not just AI-powered pricing, but a dedicated revenue strategist who helps guide decisions and align rate strategy with business goals.

“Automation without insight is just noise,” said Bobby Marhamat, CEO of TakeUp. “Hospitality operators don’t need another tool, they need results. That’s why this integration matters. RMS gives operators the infrastructure they trust, and we bring the pricing firepower: AI that never sleeps, paired with a real revenue strategist who knows how to move the needle.”

Revenue Management, Minus the Manual Work

RMS  customers can connect TakeUp’s platform with just a few clicks. Once active, TakeUp monitors market trends, guest behavior, search volume and conversions in real time to deliver dynamic pricing updates daily, freeing operators from the spreadsheet grind and guesswork.

Designed specifically for independent properties—boutique hotels, inns, glamping retreats, and B&Bs—TakeUp translates enterprise-grade revenue tactics into an intuitive solution that fits the realities of lean hospitality teams.

“We’ve always believed the best technology should feel invisible,” said Adam Seskis, CEO of RMS. “This partnership is a perfect example. Our customers want to spend less time managing rates and more time delivering exceptional guest experiences. Together with TakeUp, we’re making that shift possible.”

An Ecosystem Built for Real-World Operations

The integration builds on RMS’s commitment to offering a customizable tech stack tailored to each property’s needs. TakeUp’s arrival into the ecosystem expands operators’ ability to optimize revenue without additional tools, logins, or complexity.

Key Benefits:

• Rapid activation: No-code setup means revenue optimization starts at day one.

   

• Always-adapting pricing: AI updates rates daily based on real-time demand shifts.

   

• Dedicated strategist support: Human oversight aligns automation with each property’s unique goals.

   

• Fits any size or style: From cozy inns to experiential retreats, TakeUp adjusts to the unique demand of each property.

   

Making Revenue Strategy Effortless

In a saturated market of tech stack announcements, this integration delivers something far more valuable: operational clarity. By removing friction from pricing decisions and embedding advanced strategy into daily operations, RMS and TakeUp are empowering operators to shift from reactive to revenue-ready without extra effort.

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