April 14, 2025 — WESTFIELD CENTER, OH —TakeUp, the AI-powered revenue optimization platform built for independent hoteliers, is bringing a playful twist to this year’s AAHOA Convention & Trade Show: a surprise swag-spotting promotion where attendees wearing branded gear could win gift cards on the spot.

The promotion, debuting at Booth 1853, is a light-hearted nod to long-held industry quirks. By putting hospitality humor front and center—on t-shirts, hats, buttons, and more—it encourages attendees to laugh at the headache of manual pricing, poke fun at industry quirks, and maybe walk away with a gift card for doing it.

How It Works

Attendees can stop by TakeUp’s booth to pick up free branded wearable items—t-shirts, buttons, hats, and bags—featuring humorous hospitality slogans such as:

• “I’m manually setting rates—send help”
• “ADR is my love language”
• “My gut is not a pricing strategy”

Once attendees are wearing the items, they’re automatically entered into the surprise promotion. Throughout the event, TakeUp team members will be roaming the tradeshow floor and awarding gift cards on the spot to select participants wearing the gear.

“We’re giving attendees a fun way to laugh at the stuff we all deal with—and wear a little truth on their sleeve while they’re at it,” said Kelly Campbell, Head of Marketing at TakeUp. “This is a way to poke fun at long held industry conventions in a high-impact way that reflects who we are as a brand.”

From Swag to Strategy

This campaign taps into something deeper than giveaways—it reflects the shared reality of hospitality professionals who’ve spent years wrestling with spreadsheets, gut-feel pricing, and rules-based rate changes. By turning everyday truths into wearable statements, the campaign gives hoteliers a reason to laugh, connect, and—if they’re lucky—walk away with a little something extra in their pocket.

TakeUp’s limited-edition swag will be available at Booth 1853 throughout the tradeshow. With no set time or place for giveaways, every moment on the floor is a chance to win.

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About TakeUp

TakeUp is an AI-powered revenue optimization platform designed specifically for independent hospitality properties. By combining machine learning with expert revenue strategies, TakeUp delivers dynamic pricing solutions that adapt to real-time market conditions. Integrated with leading property management systems, TakeUp helps independent hotels maximize revenue while simplifying operations.

Media Contact

Kelly Campbell

Marketing & Communications

619.895.0029

[email protected]