Pricing That Gets
Smarter
In Real-Time
TakeUp replaces rules-based revenue management with pricing that adapts to how guests are actually responding to your rates, helping you find better price points and drive more revenue without constant manual adjustments.
RateSense™ is the intelligence layer inside TakeUp.
Pricing that responds to real demand
Instead of relying on occupancy, pacing, or competitor rules, TakeUp continuously adjusts your pricing based on what’s happening in the moment and how guests are actually responding to your rates.
Learn which prices drive more revenue
TakeUp continuously tests and refines your pricing, learning which price points increase bookings and which don’t, balancing ADR and occupancy to find the combinations that drive the most revenue over time.
Automated pricing, guided by you
TakeUp sets your room prices automatically, while you stay in control of your strategy. You can guide how pricing behaves, see what’s driving decisions, and work alongside a dedicated revenue strategist to align with your goals.
Pricing That Learns From Your Guest Behavior
Most RMS platforms follow the market.
TakeUp measures the market.
TakeUp is powered by RateSense™ — our proprietary demand intelligence engine that measures how guests actually respond to price and adapts accordingly.
- Not assumption-based pricing.
- Not competitor chasing.
- Not static logic.
- Measured response.
- Continuous learning.
- Smarter pricing in the moment.
How TakeUp
Works
01
Real-Time Demand Visibility
See what’s changing across pace, occupancy, search behavior, and market conditions as demand develops.
02
Room-Level Precision
Price each room type based on its own demand pattern, not broad property-level assumptions.
03
Live Market Measurement
Understand how guests respond after a rate goes live, including where bookings accelerate, soften, or hit resistance.
04
Smarter Pricing Over Time
Continuously refine pricing based on real booking behavior, so decisions get sharper day after day.
Traditional RMS “AI” vs.
TakeUp Powered by RateSense™
TakeUp Powered by RateSense™
Calculates a rate and pushes it live
Calculates a rate and measures how the market responds while it's live
Adjusts pricing based on pre-set logic or rules
Refines pricing based on real booking acceleration or slowdown
Uses historical demand curves as the main guide
Builds property-specific price sensitivity using live market evidence
Follows competitor rate movements
Measures whether competitor price changes actually impact your demand
Prices at the property level and applies room-type deltas
Models each room type independently to understand true elasticity
Changes rates frequently but does not measure outcomes
Measures how each rate performs and uses results to improve future pricing
Tomorrow's pricing uses the same underlying logic as yesterday
Tomorrow's pricing improves by incorporating yesterday's performance results
Don't Follow The Market, Understand It.
Other RMS Follow Compsets. TakeUp Measures Impact.
Most RMS platforms anchor you to competitor rates. TakeUp looks at whether a competitor’s move actually changed your booking pace or shifted demand. If it impacts your bookings, we incorporate it; if it doesn’t, we ignore it. That’s the difference between reacting and interpreting.
AI Alone
Isn’t Enough
TakeUp combines AI with human oversight and your control.
Every property works with a dedicated revenue strategist who ensures:
- Alignment with your goals
- Oversight on high-stakes dates
- Clear explanations for every rate change
- Context the model can’t see
WHY IT MATTERS
Everyone has access to the same market data. TakeUp goes further by learning how guests actually respond to your prices and using that to set better rates over time.
That’s why properties see:
